Glazer+Kalayjian asked: In the Spring of 2007, Canon U.S.A. appointed Glazer+Kalayjian with the task of updating one of their highest quality products lines: Canon imageRUNNER Networked Document Management and Production devices. This particular suite is known for its ability to acquire documents created in various applications or gathered from e-mail or networked fax and efficiently archive, organize, share and store them as digital files.
Canon imageRUNNER devices take the process one step further and inspired GK to push its creative limits, with marketing materials for products that offer only the best charts, highest-quality images, and a means to distribute them with no cost for electronic delivery with a 5-star finish. GK was ready and met the challenge head-on, crossing the finish line with a flourish.
In fact, GK’s ability to create first-place designs under extremely tight deadlines is one of the company’s greatest assets. With a serene lilac and hunter green color palette, stylized details, and crisp illustrations, the imageRUNNER 5050 brochure is one of the best examples of Glazer+Kalayjian’s attention-to-detail and head-of-the-class design. Truly, it connotes professionalism, functionality and class to all its users and even became the foundation for the Canon imageRUNNER marketing materials.
In other projects, the Canon imageRUNNER 5075 Statement Stuffer quite literally “demanded†excellence with it’s tagline: “Delivering Professional Results to Demanding Environments,†which evolved from GK’s line art and logo designs. In fact, from brochures, posters, statement stuffers all the way down to logo spec sheets, GK is ready to go the distance for Canon in 2008; making it the 18th year of their steadfast working relationship.
Glazer+Kalayjian is a global strategic branding consultancy specializing in brand strategy and brand architecture, visual brand identity systems, product naming and company naming, trademark search, linguistic analysis, package design, graphic design and interactive design. With a full web branding and interactive design team, Glazer+Kalayjian also produces custom websites, creative online advertising, search engine optimization strategies and e-commerce solutions. Based in New York City, GK maintains a satellite office in Westport, CT, and partner offices all over the globe. With over 30 years of experience creating and sustaining brands for some of the world’s most admired organizations, GK provides a level of expertise that is unmatched. For an estimate on your next design project, contact the Marketing Director of Glazer+Kalayjian for more information or call us at +1.203.226.8255 Ext 12.