Why don\’t Canon make cameras with better optical zoom?

hapfut asked:


I love Canon cameras, I think they are the best but the lack of a good optical zoom is really letting them down IMHO. In the consumer and prosumer ranges they aren’t nearly as good as some of the other brands with 10x or 12x or even 18x zoom.

Why, Canon why??
I love the features of the S3 IS (yes I had done extensive research prior to posting and should’ve explained more).

The S3 IS had every feature I was looking for EXCEPT the 3:2 ratio. It only has 4:3 ratio, which is a pain in the butt for printing photos.

I’m talking about the G7 in my post, which is also pretty perfect EXCEPT the optical zoom only goes to 6x. If it was at least 10x I’d buy it in a heartbeat.

But I love the swinging LCD screen on the S3. I wish somehow the features from both could be combined… ahhhh.. time will tell